Dr. Rajagopal is listed with biography in various international directories including Who’s Who in the World and Outstanding Intellectual of the 21st Century since 2008. He has wide specialization on the marketing related topics that include competitor analysis, marketing strategy, consumer behavior, selling systems, international marketing, services marketing, and new product development. He teaches in undergraduate, graduate, doctoral programs, and executive MBA programs. Dr. Rajagopal holds graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 42 books on marketing and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He has imparted training to senior executives and has conducted 56 management development programs. His research contributions have been recognized by the Government of Mexico and he has been awarded the status of National Researcher (SNI-level II) since 2004.
New Book Published -2015
Rajagopal (2015), Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences, Palgrave Macmillan, Basingstorke, Hampshire , UK ISBN 9781137434951
Foreword by Tom Breur, VP, Data Analytics, Cengage Learning Inc., Boston, MA
The Butterfly Effect in Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among market competitors that cause shifts in consumer preferences and guides buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers’ thrust to break social conformity drives adaptability behavior to change over time. Strategies of firms that emerge out of market chaos help them growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerging out of market chaos contributes to a global and sustainable effect in the market.
This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global–local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline, including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Foreword by Jack McCann, Dean, Lincoln Memorial Univeristy, Harrogate, TN 37752
This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.
From the foreword...
...This book hits the mark. This book is a winner and will stand the test of time. I would highly recommend the adoption of this book by academics or business practitioners. It is a necessary addition to the tool bag of aspiring leaders, CEOs, and to academics, alike...
Jack McCann, Dean, Lincoln Memorial Univeristy, Harrogate, TN
The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture. Through an examination of this functional phenomenon of the grapevines and their effect, and by citing examples of various companies, Managing Social Media and Consumerism discusses the best ways to define a social media plan.From the Foreword...
...Kudos to Rajagopal for portraying social media in his book as a growing psychodynamics and arguing the grapevine effect as an integrated constituent of modern marketing-mix.
Jane Fae, Independent Academic, Lincolnshire, UK
Dr. Rajagopal is a Professor of Marketing at EGADE Business School. He teaches various topics of marketing in undergraduate, graduate, doctoral and executive development programs at the institute.
Monterrey Institute of Technology and Higher Education is the largest private university in Mexico with 33 campuses in the country and a large number of academic collaborations with the engineering and business schools in North America, Europe and Asia. The EGADE Business School is accredited to AACSB, EQUIS, AMBA (UK), and Southern Association of Colleges and Schools.
He is Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce, London and a Fellow of the Institute of Operations Management and a Fellow of the Chartered Management Institute. He holds a doctoral degree from Pandit Ravishankar Shukla University, India and has been conferred the National Researcher Level-III of theMexican National System of Researchers by CONACYT.
Rajagopal has held key positions in many premier management institutes in India including the National Institute of Rural Development,the Institute of Rural Management Anand and the Administrative Staff College of India
New Book Release- April 2014
Rajagopal (2014), Architeching Enterprise: Managing, Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, UK pp 318 ISBN 978-1-137-36677-1
This book discusses various perspectives of market growth and development of emerging firms in the global context and examines the impact of innovation and technology adoption on business growth and competitiveness. The contents and coverage of the book is spread across eleven chapters discussing the business opportunities, emerging markets, and challenges in international markets. In reference to the globalization more regional business clusters are emerging with technological innovations, which are triggering global competition. Policy makers and business strategists are searching new theoretical frameworks to understand the underlying dynamics of this global reshuffling of production and marketing activities of firms and how this business dynamics will affect innovation and competitiveness of firms. This book examines innovation, competitiveness and shifts in business strategies in regional and global perspective and discusses the impact of globalization on innovation, production, and marketing activities.
From the foreword fo the book
"...Rajagopal provides important insights into international development and how firms and nations can innovate to remain competitive. His discussion of the management of technology and how it relates to the cultural, financial and business infrastructure environments is important...the arguments led by Dr. Rajagopal through various chapters in this book and convergence of conceptual models laid by him with the global corporate scenarios, this book contributes learning value and delivers new insights on managing innovation, technology and global competitiveness..."
Kip Becker, PhD
Chairman, Department of Administrative Sciences, Metopolitan College,
Boston Univeristy, Boston, MA
New Book Release- November 2012
Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Hampshire, UK pp 304 ISBN 9780230369085
Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (product and services led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, whilst firms that demonstrate strength for survival, stay as the fittest among the competing firms. This book discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analyzing the extensive review of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers.
From the blurb of the book
"...Rajagopal’s book Darwinian Fitness in Global Marketplace: Analysis of Competition provides an elegant approach to understanding and dealing with competition. He uses a tried and true approach to competition: Darwinism. Darwinism is about dealing with change, survival and evolution. Rajagopal’s book is about the same things…”
John L Stanton
Professor, St. Joseph Univeristy
From the foreword of the book
Dr. Rajagopal attended a series of Curriculam Design seminars during Feb 16-19 at AACSB Headquarters at Tampa, FL and shared his innovating teaching experiences with the participants.
Book titled Understanding Consumer Behavior and Consumption Experience authored by Dr. Rajagopal and Dr. Raquel Castaño, published by IGI Global, Hershey, PA has been released.
Offering on-line couse on Project Management in Spring 2015 for the Boston Univesity.
Dr. Rajagopal conducts Faculty Development Program at VJ Institute of Management in Hyderabad during December 9-10.
The fourth international conference on Global Business Environment is being chaired by Dr. Rajagopal at Institute of Public Enterprise, Hyderabad during December 11-12.
Dr. Rajagopal offers four specialization courses to the PGDM students at Institute of Public Enterprise, Hyderabad during December 13-19.
Dr. Rajagopal delivers a two-day seminar on Innovation, Technology, and Global Competitiveness to the students of MBA program at Narsee Monjee Institute of Management Studies, Mumbai, India during December 22-23.
'Butterfly Effect in Competitive Markets...' book authored by Dr. Rajagopal has been scheduled for publication in March 2015 by Palgrave Macmillagn, UK.
Dr. Rajagopal offers online graduate course on Doing Business in North America at Boston University, Boston, MA during September-October, 2014.
Two new book manuscripts- Understanding Consumer Behavior and Consumption Experience (IGI Publishers, Hershey, PA) and Butterfly Effect in Competitive Markets:Driving Small Changes for Large Differences (Palgrave Macmillan, Baingstoke, Hampshire, UK) are sent to production and schedule to be released in January and April 2015 respectively.
Dr. Rajagopal will be Co-Chairing the Fourth International Conference on Global Business Environment with focus on Strengthening Marketing Strategies in Emerging Markets, co-hosted by the EGADE Business School, Mexico City and Institute of Public Enterprise, Hyderabad, India during December 11-12, 2014 at Hyderabad, India.
Conducting inter-school research project on Bi-directional Trade Efficiency between USA-Mexico during the Post-recession Period at Boston Univeristy and offering summer-term courses.
Metropolitan College, Boston University honors Dr. Rajagopal on May 02, 2014 for his contribution of two books- Social Media and Consumerism and Architecting Enterprise, as MET faculty.
Book on Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness has been publishesed and released by Palgrave Macmillan, Basingstoke, Hampshire, UK
Dr Rajagopal is presiding over the session on Global-Local Effects in Business: Risks and Challenges in the Annual Conference of Associal of Private Enterprise Education, University of Tennessee at Chittanooga,USA held at Wynn, Las Vegas during April 13-15.
Dr. Rajagopal has co-developed the online graduate course on Doing Business in NAFTA Countries with Dr. Vladimir Zlatev, Associate Professor of Boston University. This course is launched at Boston Univeristy in Spring-I semester this year.
The book on Dexterity in Global Business: A Cross-Dimensional Analysis.has been published by the Nova Publishers, New York.
Dr Rajagopal will be Chairing the International Conferene on Public Sector Enterprises Going Global:Issue, Opportunities and Challenges at Institute of Public Enterprise, Hyderabad, India during December 12-13. Later he will also be offering courses to MBA students of the Institute till December 20.
Visiting George Mansion University , Washington and adrressing facutly and students during November 11-14
Marketing Decision Making and Management of Pricing, published by IGI Global, Hershey, PA in February 2013 has received excellent review in Choice Magazine.
New book manuscript titled Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness submitted to Palgrave Macmillan, Hampshire UK and scheduled for publication.
Book on Maganing Social Media and Consumerism has been published as released by Plagrave Macmillan, Hampshire, UK
An anthology of selected papers contributed in the international conference on Global Business Environment jointly organized by the EGADE Business School and Institute of Public Enterprise, Hyderabad, India has bee edited by Dr. Rajagopal and is being published by Nova Publishers, Hauppaug, New York. This book is titled as Dexterity in Global Business: A Cross-Dimensional Analysis.
Dr. Rajagopal has been nominated for Pravasi Bharatiya Samman-2014, a recoginition conferred by the Gogernment of India to Non-Resident Indians.
Dr. Rajagopal is participating in the Sustainability Conferece:Fostering the Social Impact of B-Schools, organized by AACSB at Washington during June 23-25. He will be discussing his paper on Social Face of B-Schools: A Social Responsiveness Paradigm.
Dr. Rajagopal will be delivring keynote address in the Doctoral Colloquium at Indian Institute of Management, Indore (India), and serving as Chair ofthe Marketig Track in the colloquium during May 09-11.
Dr. Rajagopal will be offering the course on 'Marketing Modelling' for the participants of FPM at Indian Institute of Management, Indore (India) during May 08-10, 2013.
Dr. Rajagopal will be delivering a research seminar for the academic community at Metropolitan College, Boston Univeristy on April 24. The topic of the seminar is ‘Darwinian Fitness, Global Competitiveness, and Economic Development’
The book entitled "Managing Social Media and Consumerism..." has been set to publish in August 2013.
New book entitled Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets authored by Dr. Rajagopal has been put into production. This book is being published by Palgrave Macmillan, Houndmills, Hampshire UK.
Jane Fae leading academic from UK and Editor of Palgrave Macmillan Journals writes Foreword to this book. View
Dr. Rajagopal Joined Boston University as Visiting Professor for the Spring Semester-2013. Offering courses AD655, MG410, and AD667.
New Book on Marketing Decision Making and the Management of Pricing: Successful Business Tools has been announced by IGI Global , Hershey, PA to be released in May 2013. View Details