Dr. Rajagopal is listed with biography in various international directories including Who’s Who in the World and Outstanding Intellectual of the 21st Century since 2008. He has wide specialization on the marketing related topics that include competitor analysis, marketing strategy, consumer behavior, selling systems, international marketing, services marketing, and new product development. He teaches in undergraduate, graduate, doctoral programs, and executive MBA programs. Dr. Rajagopal holds graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 50 books on marketing and management and over 400 research contributions that include published research papers in national and international refereed journals. He has imparted training to senior executives and has conducted 60 management development programs. His research contributions have been recognized by the Government of Mexico and he has been awarded the highest status of National Researcher (SNI-level III).
New Book Published- 2016Rajagopal (2016), Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications, Palgrave Macmillan, Basingstoke, Hampshire, UK ISBN: 978-1-137-52593-2
Foreword by Tanya Zlateva, Dean, Metropolitan College, Boston University, Boston, MA
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
New Book Published -2015
Rajagopal (2015), Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences, Palgrave Macmillan, Basingstorke, Hampshire , UK ISBN 9781137434951
Author Interview with EGADE Business School Read...
Foreword by Tom Breur, VP, Data Analytics, Cengage Learning Inc., Boston, MA
The Butterfly Effect in Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among market competitors that cause shifts in consumer preferences and guides buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers’ thrust to break social conformity drives adaptability behavior to change over time. Strategies of firms that emerge out of market chaos help them growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerging out of market chaos contributes to a global and sustainable effect in the market.
This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global–local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline, including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Foreword by Jack McCann, Dean, Lincoln Memorial Univeristy, Harrogate, TN 37752
This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.
From the foreword...
...This book hits the mark. This book is a winner and will stand the test of time. I would highly recommend the adoption of this book by academics or business practitioners. It is a necessary addition to the tool bag of aspiring leaders, CEOs, and to academics, alike...
Jack McCann, Dean, Lincoln Memorial Univeristy, Harrogate, TN
The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture. Through an examination of this functional phenomenon of the grapevines and their effect, and by citing examples of various companies, Managing Social Media and Consumerism discusses the best ways to define a social media plan.From the Foreword...
...Kudos to Rajagopal for portraying social media in his book as a growing psychodynamics and arguing the grapevine effect as an integrated constituent of modern marketing-mix.
Jane Fae, Independent Academic, Lincolnshire, UK
Dr. Rajagopal is a Professor of Marketing at EGADE Business School and Visiting Professor, Department of Administrative Sciences, Boston University, Boston, MA.
He teaches various topics of marketing in undergraduate, graduate, doctoral and executive development programs.
Monterrey Institute of Technology and Higher Education is the largest private university in Mexico with 33 campuses in the country and a large number of academic collaborations with the engineering and business schools in North America, Europe and Asia. The EGADE Business School is accredited to AACSB, EQUIS, AMBA (UK), and Southern Association of Colleges and Schools.
He is Life Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce, London, Fellow of the Institute of Operations Management and Fellow of the Chartered Management Institute. He holds doctoral degree from Pandit Ravishankar Shukla University, India and has been conferred the highest status of National Researcher Level-III of the Mexican National System of Researchers by National Council of Science and Technology, Government of Mexico.
Rajagopal has held key positions in many premier management institutes in India including the National Institute of Rural Development,the Institute of Rural Management Anand and the Administrative Staff College of India
Twin Books on Innovative Business Projects- November 2016
Published by Business Experts Press, New York, published in November 2016
The Volume 1 & 2 of the book titled Innovative Business Projects authored by Dr. Rajagopal has been published by Business Experts Press and released both print and e-book versions in November 2016. This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. Reviewing both the volumes of the book Dr Vijay Govindarajan, Harvard Business School Fellow says that the book is a distinctive reading on innovation projects, which stands apart from those on the project management. A simple, lucid, and intellectual journey through the book. Further, on another review note Dr Mauro Guillen, Professor of International Management and Director Lauder Institute, Wharton Business School, Philadelphia, PA, comments that Professor Rajagopal offers a systematic approach to how companies can cope with these challenges, remain competitive, and innovate. A must read for executives…
New Book Release- April 2014
Rajagopal (2014), Architeching Enterprise: Managing, Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, UK pp 318 ISBN 978-1-137-36677-1
This book discusses various perspectives of market growth and development of emerging firms in the global context and examines the impact of innovation and technology adoption on business growth and competitiveness. The contents and coverage of the book is spread across eleven chapters discussing the business opportunities, emerging markets, and challenges in international markets. In reference to the globalization more regional business clusters are emerging with technological innovations, which are triggering global competition. Policy makers and business strategists are searching new theoretical frameworks to understand the underlying dynamics of this global reshuffling of production and marketing activities of firms and how this business dynamics will affect innovation and competitiveness of firms. This book examines innovation, competitiveness and shifts in business strategies in regional and global perspective and discusses the impact of globalization on innovation, production, and marketing activities.
From the foreword fo the book
"...Rajagopal provides important insights into international development and how firms and nations can innovate to remain competitive. His discussion of the management of technology and how it relates to the cultural, financial and business infrastructure environments is important...the arguments led by Dr. Rajagopal through various chapters in this book and convergence of conceptual models laid by him with the global corporate scenarios, this book contributes learning value and delivers new insights on managing innovation, technology and global competitiveness..."
Kip Becker, PhD
Chairman, Department of Administrative Sciences, Metopolitan College,
Boston Univeristy, Boston, MA
New Book Release- November 2012
Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Hampshire, UK pp 304 ISBN 9780230369085
Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (product and services led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, whilst firms that demonstrate strength for survival, stay as the fittest among the competing firms. This book discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analyzing the extensive review of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers.
From the blurb of the book
"...Rajagopal’s book Darwinian Fitness in Global Marketplace: Analysis of Competition provides an elegant approach to understanding and dealing with competition. He uses a tried and true approach to competition: Darwinism. Darwinism is about dealing with change, survival and evolution. Rajagopal’s book is about the same things…”
John L Stanton
Professor, St. Joseph Univeristy
From the foreword of the book
IGI Global, Hershey, PA announces the book 'Rethinking Market Research for Global Integration' on the web site.
Dr Rajagopal delivered one-day Author's Workshop on Writing Books (April 19) to the faculty of EGADE Business School.
Dr. Rajagopal offers course on 'Consumer Behavior and Marketing Strategy' in the MBA program at the Lima (Peru) campus of EGADE Business School.
Dr Rajagopal delivered Conference on 'Sustainable Growth in the Global Markets' organized by the EGADE Business School-Lima Campus in association with America Economia Magazine, on March 31. The conference was attended by academics, corporate executives, and entrepreneurs.
The complete manuscript of the proposed book titled as 'Business Dynamics in North America: Analysis of Spatial and Temporal Patterns' authored by Dr. Rajagopal and Dr. Vladimir Zlatev has been put into the production process by Palgrave Macmillan (Springer), USA.
Dr Rajagopal submits the complete manuscript on 'Rethinking Market Research for Global Business Integration' to IGI Global Publisher, Hershey, PA.
Book on Brand Management authored by Dr. Rajagopal for the BBA/MBA courses for business schools in India, which is being published by Vikas Publishing House New Delhi has been put to production process. It is expected that this book will be published by May 2017.
Dr. Rajagopal conducted a course on Retailing and Operations Management in the Fellow Program in Management at Indian Institute of Management, Rohtak (India)
Dr Rajagopal conducted seminars for MBA and Doctoral Program participants at Narsee Monjee Institute of Management Studies, Mumbai during December 21-24, 2017.
Dr Rajagopal conducted Seminar on Competitive Marketing Decisions at Hyderabad Business School for MBA students and faculty of the school at Hyderabad (India) during December 15-17, 2017.
Dr Rajagopal Chaired the International Conference on Innovation, Market Competitiveness, and Economic Development held at International Management Institute (IMI-B) at Bhubaneswar during December 09-10, 2017. He also released the anthology of previous conference held at IMI-B in 2015, which is edited by Dr. Rajagopal and Prof. Ramesh Behl, and published by IGI Global, Hershey, PA.
Dr Rajagopal offered two workshops durign teh conference on Publishing Research Papers and Writing Case Studies for the participants.
He has also offered a full credit course to MBA students of IMI-B on 'Doing Business in India' during December 05-08, 2017
Dr Rajagopal delivered Workshop on Business Innovations in Emerging Markets at Chandragupt Institute of Management, Patna during November 29-December 02, 2017. The workshop was attended by MBA students of the institute.
Dr Rajagopal conducted one-day Workshop on Managing Innovation Eco-Systems, Reverse Innovation, and Start-up Enterprises for research scholars, and faculty of National Institute of Technology, Raipur (India). The Workshop was held on November 24, 2016.
Business Experts Press, New York has published two books authored by Dr. Rajagopal titled Innovative Business Projects (Vol.1 & 2) that have been endorsed by Prof. Vijay Govindarajan, Harvard Business School Fellow, and Prof. Mauro Guillen, Whartson Business School, Philadelphia, PA.
Dr Rajagopal chaired a technical session on sustainable marketing in the 22nd International Conference of International Association of Business and Management, held at Regent University, London, during September 28-30, 2016. He also presented paper on ' Role of Consumer Knowledge...'
Dr Rajagopal, Life Fellow of Royal Society of Arts, Manufactures, and Commerce, was received at the The RSA House, 8, John Adam Street, London on September 27, 2016. He has disucced with the officials and met Fellows in an informal session. Dr. Rajagopal has been elected as Life Fellow of The RSA on May 10, 2016.
Dr Rajagopal delivered courses on Innovation Management and International Business Management at Boston University in Summer Term-2.
Dr Rajagopal conducted course on Services Strategy at Lima-Peru campus of EGADE Business School.
Consortium of Higher Education Institutes of UK-Mexico Awards Dr Rajagopal the UK-Mexico Visiting Chair 2016-17 for doing research with University of Sheffield, UK on innovation management. This program is administered by Mexican Agency of International Cooperation for Development (AMEXCID), Ministry of International Relations, Government of Mexico.
Dr. Rajagopal has authored 6 books in 2016 and his books have been endorsed by eminent interanational academics.
Dr. Rajagopal has been elected as Life Fellow of Royal Society of Arts, London on May 10, 2016. He has been Fellow of the Royal Society of Arts since 2006.
Dr Rajagopal delivered a long session on 'Innovation, Technology, and market Competitiveness among Latin American Companies' to the international participants in the Global Network for Advancement in Management (GNAM) Week held at EGADE Business School, Santa Fe, Mexico on March 14, 2016.
Dr, Rajagopal delivers two-day workshop on 'Innovation Management in Enterprises' orgaized by Tec Beyond, Tecnologico de Monterrey, Leon Campus, Mexico during January 26-27, 2016. The Workshop was attended by 50 chief executives of enterprises in Mexico.
Dr Rajagopal signs two publication contracts with Business Experts Press, New York and another contract with Cyber Tech Publisher, Hershey, PA. Dr. Rajagopal will be working on the two volumes of manuscript on Managing Innovative Business Projects for Business Experts Press and he will engaged in developing manuscript on Rethinking Market Research for Global Business Integration for Cyber Tec Publishers.