Professor Rajagopal
Mexico
rajagopa
Dr. Rajagopal is listed with biography in various international directories including Who’s Who in the World and Outstanding Intellectual of the 21st Century since 2008. He has wide specialization on the marketing related topics that include competitor analysis, marketing strategy, consumer behavior, selling systems, international marketing, services marketing, and new product development. He teaches in undergraduate, graduate, doctoral programs, and executive MBA programs.
The h-index of academic contributions of Dr Rajagopal in SCOPUS is h-18 as on May 01, 2022 with 139 contributions indexed.
New Book Published- 2016
Foreword by Tanya Zlateva, Dean, Metropolitan College, Boston University, Boston, MA
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
New Book Published -2015
Rajagopal (2015), Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences, Palgrave Macmillan, Basingstorke, Hampshire , UK ISBN 9781137434951
Indexed in SCOPUS
Author Interview with EGADE Business School Read...
Foreword by Tom Breur, VP, Data Analytics, Cengage Learning Inc., Boston, MA
The Butterfly Effect in Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among market competitors that cause shifts in consumer preferences and guides buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers’ thrust to break social conformity drives adaptability behavior to change over time. Strategies of firms that emerge out of market chaos help them growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerging out of market chaos contributes to a global and sustainable effect in the market.
This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global–local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline, including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
May 2013
Foreword by Jack McCann, Dean, Lincoln Memorial Univeristy, Harrogate, TN 37752
Indexed in Scopus
This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management.
From the foreword...
...This book hits the mark. This book is a winner and will stand the test of time. I would highly recommend the adoption of this book by academics or business practitioners. It is a necessary addition to the tool bag of aspiring leaders, CEOs, and to academics, alike...
Jack McCann, Dean, Lincoln Memorial Univeristy, Harrogate, TN
The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in building the posture of a firm in a competitive marketplace. The grapevine effect is contributed to by the social media through word-of-mouth that stretches throughout the market irrespective of the various measures taken by firms to build their brand and competitive posture. Through an examination of this functional phenomenon of the grapevines and their effect, and by citing examples of various companies, Managing Social Media and Consumerism discusses the best ways to define a social media plan.
From the Foreword......Kudos to Rajagopal for portraying social media in his book as a growing psychodynamics and arguing the grapevine effect as an integrated constituent of modern marketing-mix.
Jane Fae, Independent Academic, Lincolnshire, UK
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.
He offers courses in the areas of marketing, innovation management, and international business to the students of undergraduate, graduate, and doctoral programs. He has imparted training to senior executives and has conducted over 70 management development programs to the corporate executives and international faculty. Throughout his career, Dr. Rajagopal has delivered a number of courses and executive and doctoral programs regarding the areas of marketing and international business in Business Schools including Indian Institute of Management, at Indore and Rohtak, India; Narsee Monjee Institute of Management Studies, Mumbai, Institute of Public Enterprise, Hyderabad, India and at International Management Institute, Bhubaneswar, India.
Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 68 books on marketing and innovation management themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing and International Journal of Business Competition and Growth. Dr Rajagopal served as Associate Editor of Emerald Emerging Markets Case Studies during the period 2012-2019. Rajagopal is also serving as Book Series Editor for the Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. He is on the editorial board of various journals of international repute.
The research contributions of Rajagopal have been recognized by the National Council of Science and Technology (CONACyT), Government of Mexico by awarding him the honor of the highest level of National Researcher-SNI Level-III. He has been awarded UK-Mexico Visiting Chair 2016-17 for collaborative research on ‘Global-Local Innovation Convergence’ with University of Sheffield, UK, instituted by the Consortium of Higher Education Institutes of Mexico and UK.
Rajagopal has held key positions in many premier management institutes in India including the National Institute of Rural Development,the Institute of Rural Management Anand and the Administrative Staff College of India.
Books of 2022
Rajagopal (2022). Evolving with Inclusive Business in Emerging Markets: Managing the New Bottom-line. New York: Business Expert Press. ISBN 9781637424032
The concept of inclusive business has been explained in context of the various ecosystems that affect the business orientation and functionality of firms. Consequently, business, social, crowd, and behavioral ecosystems significantly contribute to the attributes of business inclusiveness. This book discusses the socialization of business as a corporate philosophy to understand people in general and customers and stakeholders in particular to motivate co-creating value-based business performance.
Rajagopal and Behl, R. (2022). Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship (Edited). A Plagrave Macmillan Imprint, Cham: Switzerland ISBN: 978-3-031-12216-3
This edited volume embodies 21 chapters and presents new insights on developing inclusive business models using design-to-society and design-to-value strategies. Chapters across the book thematically discuss the role of the social value of business in improving organizational performance through co-creating and argue that stakeholder-led marketing strategies in chaotic markets enhances the effects of social innovation. All chapters of this volume are indexed in Scopus.
Rajagopal (2022). Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior. Palgrave Macmillan, Cham: Springer. ISBN 978-3-030-24932-8
This book categorically reviews the theories on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values. It also examines previous researches and analyzes the strategic and tactical stewardship of firms in managing neurobehavioral responses of consumer and designing agile business models. The book discusses new strategies suitable to co-create agile business models in association with the market players and consumers for the companies in emerging markets.
Rajagopal and Ramesh Behl (2022). Managing Disruptions in Business: Causes, Conflicts, and Control (Edited). A Palgrave Macmillan Imprint, Cham: Switzerland
This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices through disruptions. All chapters of this volume are indexed in Scopus.
Books of 2021
Rajagopal (2021. Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness. New York: Palgrave Macmillan ISBN 978-3-030-77082-2
This book distinctively presents nine thematic discussions with live examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, and future perspectives in the context of crowd-based business modelling and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap on people-led enterprises by integrating the customer ideation process in developing crowd-based business models to achieve performance with purpose and proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature
Rajagopal (2021). The Design Cube: Converging Markets, Society, and Customer Values to Grow Competitive in Business. New York: Business Expert Press. ISBN 13: 978-1-63742-016-4
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design thinking arguments, managerial analysis, and best practices of companies. In addition, various elements of business ecosystem and business performance have been discussed in the book to support the contextual arguments laid on the three facets of the ‘design-cube’.
This book has been endorsed by the Deans of Metropolitan College, Boston University, California State Univeristy at Bakersfield, and North-eastern University, Boston.
Books of 2020
Rajagopal (2020). Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance. New York: Business Expert Press . pp xxi+182
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms.
Endorsements:
Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth, NH
Anjala S. Krishen Professor, Marketing & International Business, and Co-editor, Journal of Marketing Analytics University of Nevada, Las Vegas, NV
Rajagopal (2020). Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives. New York: Palgrave Macmillan ISBN 978-3-030-51680-2
This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Rajagopal and Ramesh Behl (2020). Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets. New York: Palgrave Macmillan. ISBN 978-3-030-45520-0
This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a more integrated view to enable companies to innovate for long-term profitability and sustainability.
Books of 2019
Rajagopal and Behl, R. (2019). Innovation, Technology, and Market Ecosystem: Managing Industrial Growth in Emerging Markets. New York: Palgrave Macmillan. pp. xxix+407
Indexed in SCOPUS
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives.
Rajagopal (2019). Competitive Branding Strategies: Managing Performance in Emerging Markets. New York: Palgrave Macmillan. pp. xxv+288
This book enhances knowledge on developing competitive brands in emerging markets. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies.
Rajagopal (2019). Transgenerational Marketing: Evolution, Expansion, and Experience. New York: Palgrave Macmillan. pp. xv+218
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period. It explains how consumer affections sentimentally and emotionally help in growing the brands and companies over generations.
Rajagopal (2019), Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies, Business Expert Press, New York. ISBN 9781949991017
Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
Rajagopal (2019), Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, Palgrave Macmillan, New York. ISBN 978-3-030-11910-2
Indexed in SCOPUS
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models.
Books of 2018
Rajagopal (2018), Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management, New York: Business Experts Press ISBN 9781947441149
This book critically examines and analyzes the classical and neo-classical behavioral theories in reference to consumer decision- making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Rajagopal (2018), Marketing Research: Fundamentals, Process, and Implications, Nova Publishers, Hauppauge, New York ISBN 978-1-53613-029-4
This book also presents new research designs and breakthroughs in managing marketing information for assuring business gains in terms of increasing market share, augmenting profit, and building market competitiveness.
Rajagopal and Behl Ramesh (2019), Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges, New York: Palgrave Mamillan
Indexed in SCOPUS
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. View
Books of 2017
Rajagopal and Vladimir Zlatev (2017), Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns, Palgrave Macmillan, New York, ISBN 978-3-319-57605-3
Indexed in SCOPUS
Rajagopal and Ramesh Behl (2017), Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, IGI Global, Hershey, PA In Press ISBN 9781522548317
Dr. Rajagopal has contributed two books in 2017. He has worked independently and also in association with Professor Vladimir Zlatev and Ramesh Behl. Professor Vladimir Zlatev is Associate Professor of Practice at Department of Administrative Sciences, Boston University, Boston, MA. Professor Ramesh Behl is Director of International Management Institute at Bhubaneswar, India.
Twin Books on Innovative Business Projects- November 2016
Published by Business Experts Press, New York, published in November 2016
The Volume 1 & 2 of the book titled Innovative Business Projects authored by Dr. Rajagopal has been published by Business Experts Press and released both print and e-book versions in November 2016. This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. Reviewing both the volumes of the book Dr Vijay Govindarajan, Harvard Business School Fellow says that the book is a distinctive reading on innovation projects, which stands apart from those on the project management. A simple, lucid, and intellectual journey through the book. Further, on another review note Dr Mauro Guillen, Professor of International Management and Director Lauder Institute, Wharton Business School, Philadelphia, PA, comments that Professor Rajagopal offers a systematic approach to how companies can cope with these challenges, remain competitive, and innovate. A must read for executives…
New Book Release- April 2014
Rajagopal (2014), Architeching Enterprise: Managing, Innovation, Technology, and Global Competitiveness, Palgrave Macmillan, Basingstoke, UK pp 318 ISBN 978-1-137-36677-1
This book discusses various perspectives of market growth and development of emerging firms in the global context and examines the impact of innovation and technology adoption on business growth and competitiveness. The contents and coverage of the book is spread across eleven chapters discussing the business opportunities, emerging markets, and challenges in international markets. In reference to the globalization more regional business clusters are emerging with technological innovations, which are triggering global competition. Policy makers and business strategists are searching new theoretical frameworks to understand the underlying dynamics of this global reshuffling of production and marketing activities of firms and how this business dynamics will affect innovation and competitiveness of firms. This book examines innovation, competitiveness and shifts in business strategies in regional and global perspective and discusses the impact of globalization on innovation, production, and marketing activities.
From the foreword fo the book
"...Rajagopal provides important insights into international development and how firms and nations can innovate to remain competitive. His discussion of the management of technology and how it relates to the cultural, financial and business infrastructure environments is important...the arguments led by Dr. Rajagopal through various chapters in this book and convergence of conceptual models laid by him with the global corporate scenarios, this book contributes learning value and delivers new insights on managing innovation, technology and global competitiveness..."
Kip Becker, PhD
Chairman, Department of Administrative Sciences, Metopolitan College,
Boston Univeristy, Boston, MA
New Book Release- November 2012
Rajagopal (2012), Darwinian Fitness in the Global Marketplace, Palgrave Macmillan, Hampshire, UK pp 304 ISBN 9780230369085
Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalization has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (product and services led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, whilst firms that demonstrate strength for survival, stay as the fittest among the competing firms. This book discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analyzing the extensive review of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers.
From the blurb of the book
"...Rajagopal’s book Darwinian Fitness in Global Marketplace: Analysis of Competition provides an elegant approach to understanding and dealing with competition. He uses a tried and true approach to competition: Darwinism. Darwinism is about dealing with change, survival and evolution. Rajagopal’s book is about the same things…”
John L Stanton
Professor, St. Joseph Univeristy
Philadephia, PA
From the foreword of the book
This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and
This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideologies, and
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.
He offers courses in the areas of marketing, innovation management, and international business to the students of undergraduate, graduate, and doctoral programs. He has imparted training to senior executives and has conducted over 70 management development programs to the corporate executives and international faculty. Throughout his career, Dr. Rajagopal has delivered a number of courses and executive and doctoral programs regarding the areas of marketing and international business in Business Schools including Indian Institute of Management, at Indore and Rohtak, India; Narsee Monjee Institute of Management Studies, Mumbai, Institute of Public Enterprise, Hyderabad, India and at International Management Institute, Bhubaneswar, India.
Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 68 books on marketing and innovation management themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing and International Journal of Business Competition and Growth. Dr Rajagopal served as Associate Editor of Emerald Emerging Markets Case Studies during the period 2012-2019. Rajagopal is also serving as Book Series Editor for the Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. He is on the editorial board of various journals of international repute.
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.
He offers courses in the areas of marketing, innovation management, and international business to the students of undergraduate, graduate, and doctoral programs. He has imparted training to senior executives and has conducted over 70 management development programs to the corporate executives and international faculty. Throughout his career, Dr. Rajagopal has delivered a number of courses and executive and doctoral programs regarding the areas of marketing and international business in Business Schools including Indian Institute of Management, at Indore and Rohtak, India; Narsee Monjee Institute of Management Studies, Mumbai, Institute of Public Enterprise, Hyderabad, India and at International Management Institute, Bhubaneswar, India.
Rajagopal holds Post-graduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. He has to his credit 68 books on marketing and innovation management themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing and International Journal of Business Competition and Growth. Dr Rajagopal served as Associate Editor of Emerald Emerging Markets Case Studies during the period 2012-2019. Rajagopal is also serving as Book Series Editor for the Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. He is on the editorial board of various journals of international repute.
This book discusses the philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis
ACADEMIC UPDATES
Novermber-December, 2022
During the visit to India in the Fall 2022, Dr Rajagopal develiverd workshops on Design Based Research, Contemporary Marketing Strategies, and Eco-engineering for Social Development at Indian Institute of Management (Raipur), Institute of Public Enterprise (Hyderabad), and Indian Institute of Technology (Bhubaneswar). Dr Rajagopal has been engaged with the 8th International Conference on Global Business Environment in deliver in-conference workshops and chairing various sessions.
July 2022
Dr Rajagopal has develierd workshop on critical thinking for writing books to the potential young researchers and faculty of three academic institutions in Mexico and India.
March-April 2022
Dr Rajagopal has been appointed by Springer as Editor of the Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies.This book series encourages contributions on social development, entrepreneurship, sustainability, and regional economy.
Dr Rajagopal has published two research papers (1) Inferiority feeling and conspicuous buying behaviour:analysing quality of life concerns among consumersin Mexico, International Journal of Productivity and Quality Management. 35 (2), 171-192; and (2) Impact of retailing technology during business shutdown. Marketing Intelligence and Planning. 40 (4), 441-459.
Both research papers are published in Q2 Journals and are indexed in SCOPUS.
Dr Rajagopal has offered two courses titled 'Entrepreneurial Management' and 'Innovative Marketing Strategies' in the PGDM program at Vaikunth Mehta National Institute of Cooperative Management, (An Organization of Government of India) during February 26-April 15, 2022.
February 2022
Dr Rajagopal delivered keynote address in the 'Global Symposium on Driving Inclusivity in Social Business: Converging the Triple Bottom Line' organized jointly by the Cofederation of NGOs of Rural India and Vaikunth Mehta National Institute of Cooperative Management (An Organization of Government of India) on February 15, 2022.
January 2022
The anthology of selected papers titled 'Managing Disruption in Business...' edited by Dr Rajagopal and Professor Ramesh Behl has been published by the Palgrave Macmillan, NY (A Springer Group Publishing Company). This volume contains 22 chapters contributed to the seventh International Conference on Gobal Environment, Held at International Management Institute, Bhubaneswar, India in 2020. All chapters of this volume are indexed in SCOPUS.
December 2021
Dr. Rajagopal has delivered keynote address in the Sixth International Conference on Global Business Environment with focus on ‘Disruption in Business and Management Practices: Causes, Conflicts, and Control’ December 11-12, 2020, held at the International Management Institute, Bhubanewar, India. He has served as Conference Co-chair, presented paper on Critical Insights on Disruption in Marketing Strategies: Some Perspectives in Latin American Countries, and delivered two in-conference workshops on Dissecting Disruption in a Disintegrated Cube, and Improving Research and Writing Skills.
Dr Rajagopal has delivered Keynote address in the National Conference Corporate Governance and Sustainable Competitiveness in Agriculture Collectives (Cooperatives & Farmer Producers Organization), organized by VAMNICOM, India during December 15.17, 2021. (Virtual mode)
October, 2021
Dr Rajagopal was invited to the Editorial Board of the Cooperative Perspective Journal published by the Vaikunth Mehta National Institute of Cooperative Management, India, an organization of Ministry of Agriculture and Cooperation, Government of India
August 2021
Dr Rajagopal delivered keynote address in the Associal of Indian Management Schools (AIMS) held virtually during August 26-28, 2021 in India.
July, 2021
Dr Rajagopal has offered Preparatory Classes (Induction Programme) on "Case Analysis" for the newly joined PGDM students at VAMNICOM, India.
June 2021
Dr Rajagopal Participated and presented a paper in the ISMS Marketing Science Conference of INFORMS held during June 3-5 on Virtual platform.
Dr Rajagopal presented two papers in the Academy of Marketinf Science papers in the Annual Convention of the Association held during June 1-4, 2021 in vertual mode.
Dr Rajagopal delivered keynote address in the Webinar on Workshop on Research Paper Writing for Cooperatives: From Research to Publications on June 08, 2021 organized by the Vaikunth Mehta National Institute of Cooperative Management (VAMNICOM), India, an organization of Ministry of Agriculture and Cooperation, Government of India
August-December 2020
Dr. Rajagopal has been invited to associate with University of Fraser Valley Canada-India to serve as International Visiting Faculty to teach graduate management courses.
Dr Rajagopal received the award of Distinguished Professor at EGADE Business School, in December 2020.
Dr. Rajagopal chaired conference on Disruption in Business and Management Practices: Causes, Conflicts, and Control, a sixth conference in the Gobal Business Environment Series, at International Management Institute, Bhubaneswar, India during December 11-12, 2020. He has delivered also two in-conference workshops on Dissecting Disruption in a Disintegrated Cube and Improving Skills on Writing and Publishing Research Works.
Dr. Rajagopal chaired the international conference on Entrepreneurship and Social Empowerment Hyderabad Business School, GITAM University, Hyderabad, India held during November 27-28, 2020. He has also conducted a course on Contemporary Marketing Strategies for MBA students of the school.
May 2020
Book titled Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance has been published by Business Expert Press, New York. This book has been endorsed by Professor Vijay Govidarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth, NH and Professor Anjala S Kishen, Professor of Marketing, University of Nevada, Las Vegas, NV.
April 2020
Two papers of Dr. Rajagopal have been accepted for presentation in the Annual Conference of Academy of Marketing Science, sheduled to be held in Coral Gables, FL during May 20-22, 2020
One paper of Dr. Rajagopal has been accepted in the World Marketing Congress (WMC) to be held in July at Brisben, Australia. WMC is organized under the aegis of Academy of Marketing Science, USA.
March 2020
SciVal (Elsevier) report indicated that Dr Rajagopal is in the first position among top 500 authors in Mexico (Country) and in the Institution (ITESM) profile during the 2009-2018 ranking on academic contributions.
Dr Rajagopal has also received an institutional recognition of the EGADE Business School, Mexico for his high contributions in management research and making a place in the top 10% researchers during 2015-19. He received this recognition on March 02, 2020.
November-December 2019
Dr Rajagopal will be Chairing two international conferences in India during November-
Transformational Consumerism, and Entrepreneuriship Development
Dr Rajagopal will be delivering courses on Evoloution of Marketing Scholarship and Strategy, and Research Methodology in repurated business schools in India durinf November 2019.
His book on Transgenerational Marketing: Evolution, Expansion, and Experience will be published in December 2019 under the copyright 2020. Palgrave Macmillan (A Springer Nature Company ), NY.
September- October, 2019
Three books edited/authored by Dr. Rajagopal have been publsihed by Palgrave Macmillan, NY and Nova Publishers NY. These books are as stated below:
Innovation, Technology and Market Ecosystem
Strategic Thinking: Connecting Global-Local Business Models
May-August, 2019
Dr Rajagopal had avademic engagment with Boston University in teaching a research. He has been working on two research projects in Decision Sciences with Dr Vladimir Zlatev, Associate Professor of Practice, Boston University.
May 2019
Dr Rajagopal presented three papers in the Academy of Marketing Science Annuval Conference, held at Vancouver durng May 29-31.
March 2019
Palgrave Macmillan, New York has publised the book titled Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making authored by Dr. Rajagopal. This book has been targeted to MBA students studying consumer behavior and marketing strategies courses, and working managers interested in learning the contentemporary trends in marketing maagement. This book has been endorsed by Dr Rajan Saxena, Vice Chancellor, Narsee Monjee Institute of Management Studies, Mumbai, India and Dr Maria de Lourdes Dieck Assad, Vice President Hemispheric and Global Affairs, University of Miami, Florida, USA.
February 2019
Book titled Qualitative Marketing Research: Understanding how Behavioral Complexities Drive Marketing Strategies authored by Dr. Rajagopal has been published by Business Expert Press, New York. This book has been endorsed by Lou Chitkushev, PhD, Associate Dean of Academic Affairs, Metropolitan College, Boston University, Boston MA and Arturo Molina, PhD, Vice-Rector (Research & TechnologyTransfer), Tecnologico de Monterrey, Mexico. This book is intended to serve the docoral research students of business administration and management science.
December 2018
Dr. Rajagopal served as Co-Chair in the 4th International Conference on Global Business Environment organized at International Management Institute, Bhubaneswar, India. Conference addressed the emerging topic Industry 4.0: Business Beyond Boundaries. He has also addressed two in-conference Workshops on 'contemporary Research Trends' and 'Writing Case Studies'.
The conference anthology of previous conference on the same series titled Business Governance and Society, edited by Professors Rajagopal and Ramesh Behl, published by Palgrave Macmillan New York, was released by Rajagopal, Ramesh Behl, and Trilok Rawal (Former Governer of National Bank of Nepal) on the occassion of the conference.
Dr. Rajagopal conducted Workshop on 'Consumer Bhevior Theories' and Marketing Strategy for the participants of MBA program and Workshop on 'Mixed Method Research' for participants of Doctoral Program at Narsee Monjee Institute of Management Studies, Mumbai, India.
November 2018
Research Paper on Buying Decisions of Agring Consumers accepted in the Annual Conference of Society for Marketing Advances (SMA), held at West Palm Beach, Miami FL during November 1-3, 2018
Dr Rajagopal served as Chair of International Seminar on Local-Global Governance at Hyderabad Business School, GITAM Univesity, Hyderabad, India conducted during November 28-29, 2018
October 2018
Dr. Rajagopal participated in teh 53rd Consortium of Latin American Business Schools (CLADEA), presented paper, and chaired session. Conference was held in San Jose, Costa Rica during October 7-9, 2018.
Also Chaired session in the conference of Association for Consumer Research and organized informal Round Table session on Disruptions in Consumer Behavior in Twenty-First Century. The conference was held in Dallas TX during October 11-13
June 2018
Dr. Rajagopal contributes in the Marketing Scienence Conference of INFOMS held at Philadelphia during June 16-18. His contribution is titlted as 'Impact Of Customer Value On Referred Buying Decisions'
March 2018
Nova Scinece Publishers, New York published book of Dr. Rajagopal titlled Marketing Research: Fundamentals, Process, and Implications. This book has been endorsed by Professor Jaime Alonzo Gomez,Dean, University of San Diego, CA and Satyendra Singh, Professor of Marketing, University of Winniprg, Canada
See Book Details and Endorsements
February 2018
Business Experts Press, New York published the book of Dr. Rajagopal titled Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management. The book has appreciation from Professors Naresh Malhotra (Georgia Tec, Atlanta), Robert Grosse (Thunderbird School of Business, Arizona State University), and Angappa Gunasekaran (University of Massachussettes, Dartmouth). See Reviews.
January 2018
National Council of Science and Technology (CONACyT), Government of Mexico Confers the recogniton to Dr Rajagopal as the National Research-Level III, the highest in order, for the second term of five years.
December 2017
Dr Rajagopal Chaired the 3rd International Conference on Global Business Environment joiuntly organized by Intenational Management Institute, Bhubaneswar, India and EGADE Business School, Mexico City during December 8-9, 2018. He also delivered two workshops in on contemporary perspectives of research and case studies publications.
Dr Rajagopal also delivered short courses in the MBA programs in India at Chandragupt Institute of Management, Patna; Enterpreneurship Development Institute of India, Ahmdabad; and Narsee Monjee Institute of Management Studies, Mumbai during December 11-23, 2018
November 2017
Dr. Rajagopal delivered short course on Innovation and Business Development in Emerging Markets at Hyderabad Business School, India during November 27-30, 2017.
August 2017
Dr. Rajagopal and Ramesh Behl signed publication contract of their new edited book titled 'Business Governance and Society - Analyzing Shifts, Conflicts, and Challenges' with Palgrave Macmillan, New York.
Palgrave Macmillan, New York has released the new title 'Business Dynamics in North America' jointly authored by Rajagopal and Vladimir Zlatev on August 09.
July 2017
Dr Rajagopal attended 9th American Business Research Congress at New York during July 10-11 and presented paper on stransaction cost impact on supply chain management.
May-June 2017
Dr Rajagopal signed two publication contracts titled-'Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management' with Business Expert Press, New York; and 'The Decision Metrics:Guiding Marketing at Cross Roads' with Anthem Press, London, UK
April 2017
Dr Rajagopal delivered one-day Author's Workshop on Writing Books (April 19) to the faculty of EGADE Business School.
March 2017
Dr. Rajagopal offers course on 'Consumer Behavior and Marketing Strategy' in the MBA program at the Lima (Peru) campus of EGADE Business School.
Dr Rajagopal delivered Conference on 'Sustainable Growth in the Global Markets' organized by the EGADE Business School-Lima Campus in association with America Economia Magazine, on March 31. The conference was attended by academics, corporate executives, and entrepreneurs.
The complete manuscript of the proposed book titled as 'Business Dynamics in North America: Analysis of Spatial and Temporal Patterns' authored by Dr. Rajagopal and Dr. Vladimir Zlatev has been put into the production process by Palgrave Macmillan (Springer), USA.
February 2017
Dr Rajagopal submits the complete manuscript on 'Rethinking Market Research for Global Business Integration' to IGI Global Publisher, Hershey, PA.
January 2017
Book on Brand Management authored by Dr. Rajagopal for the BBA/MBA courses for business schools in India, which is being published by Vikas Publishing House New Delhi has been put to production process. It is expected that this book will be published by May 2017.
December 2016
Dr. Rajagopal conducted a course on Retailing and Operations Management in the Fellow Program in Management at Indian Institute of Management, Rohtak (India)
Dr Rajagopal conducted seminars for MBA and Doctoral Program participants at Narsee Monjee Institute of Management Studies, Mumbai during December 21-24, 2017.
Dr Rajagopal conducted Seminar on Competitive Marketing Decisions at Hyderabad Business School for MBA students and faculty of the school at Hyderabad (India) during December 15-17, 2017.
Dr Rajagopal Chaired the International Conference on Innovation, Market Competitiveness, and Economic Development held at International Management Institute (IMI-B) at Bhubaneswar during December 09-10, 2017. He also released the anthology of previous conference held at IMI-B in 2015, which is edited by Dr. Rajagopal and Prof. Ramesh Behl, and published by IGI Global, Hershey, PA.
Dr Rajagopal offered two workshops durign teh conference on Publishing Research Papers and Writing Case Studies for the participants.
He has also offered a full credit course to MBA students of IMI-B on 'Doing Business in India' during December 05-08, 2017
November 2016
Dr Rajagopal delivered Workshop on Business Innovations in Emerging Markets at Chandragupt Institute of Management, Patna during November 29-December 02, 2017. The workshop was attended by MBA students of the institute.
Dr Rajagopal conducted one-day Workshop on Managing Innovation Eco-Systems, Reverse Innovation, and Start-up Enterprises for research scholars, and faculty of National Institute of Technology, Raipur (India). The Workshop was held on November 24, 2016.
Business Experts Press, New York has published two books authored by Dr. Rajagopal titled Innovative Business Projects (Vol.1 & 2) that have been endorsed by Prof. Vijay Govindarajan, Harvard Business School Fellow, and Prof. Mauro Guillen, Whartson Business School, Philadelphia, PA.
September 2016
Dr Rajagopal chaired a technical session on sustainable marketing in the 22nd International Conference of International Association of Business and Management, held at Regent University, London, during September 28-30, 2016. He also presented paper on ' Role of Consumer Knowledge...'
Dr Rajagopal, Life Fellow of Royal Society of Arts, Manufactures, and Commerce, was received at the The RSA House, 8, John Adam Street, London on September 27, 2016. He has disucced with the officials and met Fellows in an informal session. Dr. Rajagopal has been elected as Life Fellow of The RSA on May 10, 2016.
August 2016
Dr Rajagopal delivered courses on Innovation Management and International Business Management at Boston University in Summer Term-2.
Dr Rajagopal conducted course on Services Strategy at Lima-Peru campus of EGADE Business School.
July 2016
Consortium of Higher Education Institutes of UK-Mexico Awards Dr Rajagopal the UK-Mexico Visiting Chair 2016-17 for doing research with University of Sheffield, UK on innovation management. This program is administered by Mexican Agency of International Cooperation for Development (AMEXCID), Ministry of International Relations, Government of Mexico.
June 2016
Dr. Rajagopal has authored 6 books in 2016 and his books have been endorsed by eminent interanational academics.
May, 2016
Dr. Rajagopal has been elected as Life Fellow of Royal Society of Arts, London on May 10, 2016. He has been Fellow of the Royal Society of Arts since 2006.
March 2016
Dr Rajagopal delivered a long session on 'Innovation, Technology, and market Competitiveness among Latin American Companies' to the international participants in the Global Network for Advancement in Management (GNAM) Week held at EGADE Business School, Santa Fe, Mexico on March 14, 2016.
January 2016
Dr, Rajagopal delivers two-day workshop on 'Innovation Management in Enterprises' orgaized by Tec Beyond, Tecnologico de Monterrey, Leon Campus, Mexico during January 26-27, 2016. The Workshop was attended by 50 chief executives of enterprises in Mexico.
Dr Rajagopal signs two publication contracts with Business Experts Press, New York and another contract with Cyber Tech Publisher, Hershey, PA. Dr. Rajagopal will be working on the two volumes of manuscript on Managing Innovative Business Projects for Business Experts Press and he will engaged in developing manuscript on Rethinking Market Research for Global Business Integration for Cyber Tec Publishers.
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