Professor Rajagopal
Mexico
rajagopa
Dr. Rajagopal has conducted empirical research projects extensively at the national and international levels as Project Director and Principal Invetigator. He has conducted research projects for Center for Integrated Rural Development for Asia and Pacific with headquarters at Dhaka, Bangladesh and for Planning Commission of India. Since 2001 Dr. Rajagopal is addressing the marketing and consumer behavior related research projects. The categorical list of research projects completed by him are listed below:
India (National Level)
India (Regional Level)
United Kingdom
Mexico and Latin America
Research with Special Interest Group
Dr: Rajagopal is currently associated with the Special Interest Group (SIG)constituted for research on Consumer Behavior and Competitiveness at the Monterrey Institute of Technology and Higher Education, Mexico City Campus. He is engaged in contributing to the research of SIG in the areas of Urban Shopping Behavior, Brand Management and Competitive Strategies of SMEs. For viewing the details of research in SIG:
Book Chapters
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Professor Rajagopal
Mexico
rajagopa